Urban Outfitters, Inc. is known as a publicly traded American company where over 400 retail locations across five retail brands are owned, like Urban Outfitters, Terrain, BHLDN, Free People, and Anthropologie and actually, Urban Outfitters originated as Free People in 1972 in Philadelphia, Pennsylvania where only funky fashion and household products that were focused on. After that, the name was changed by Richard Hayne into Urban Outfitters and the product start evolving from vintages, bohemian, hipster, kitschy apparel, ironically humorous, retro and furniture so the luxury brands and several designer collaborations can be included. Now, you can even find the Urban Outfitters SF because of its branch stores.
The Urban Outfitters’ headquarter is at the Philadelphia Navy Yard but now more than 217 stores including 37 international stores and 180 in the US and Canada are operated by the Urban Outfitters namesake brand located in the United States, Canada, the Republic of Ireland, Denmark, Sweden, Belgium, the Netherlands, Germany and the United Kingdom. Now, you can also find the Urban Outfitters SF and you should know the quality of the products from this company more. The National Preservation Honor Award was even received by Urban Outfitters in 2007 from the National Trust for Historic Preservation for the Urban Outfitters Corporate Office Campus where is on the Philadelphia Naval Shipyard.
The 2007 Global Award was also received by Urban Outfitters for the same campus for Excellence from the Urban Land Institute; however, this company also has experienced to be in controversies because of the products concerned religious and ethnic issues. If you follow this company’s progress, you may have known that in 2003, a Monopoly parody called Ghettopoly was released and this game earned many critics because it was considered as racist by a local chapter of the NAACP and black clergy, among others. The creator of the game then said that this was a medium to bring together in laughter so it was just an entertainment purpose only.
The critics were also earned by this company in June 2010 for having made a controversial t-shirts saying вЂњEat LessвЂќ and it was considered as pro-anorexia then it made the t-shirts pulled from the website but they could still sell those in the stores without selling through the websites. There are so many cases and controversies brought out by people including the Navajo Nation case in 2011 when a cease-and-desist letter was sent to Urban Outfitters demanding that the company stop using the term вЂњNavajoвЂќ for a line of products and the underwear and a liquor flask were included. Because of many protests, the word вЂњNavajoвЂќ was then removed from the product names on its website.